324 3rd Floor, Ansal Chamber-2, Bhikaji Cama Place, New Delhi

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Services

Market Research

Asia Today Media Private Limited provides a trusted Business Excellence Awards Service that recognizes outstanding achievements across multiple industries. We organize prestigious Business Awards, Education Awards, and Healthcare Awards to honor organizations, institutions, entrepreneurs, and professionals who demonstrate excellence, innovation, leadership, and outstanding performance throughout India. With a strong network of industry experts and evaluation professionals, we ensure a transparent, credible, and professionally managed award process.

Asia Today Media Private Limited undertakes consumer and business-to-business research. Both qualitative and quantitative research projects are undertaken across the India. Further, with an international network of service providers, Market Vision executes, manages and overseas a wide range of research and consulting projects around the world.

We provide information and recommendations which can be used for business purposes and tailor our services to the individual needs of our clients.

    Areas of Work:
  • Public opinion surveys; audience polls
  • Awareness, usage & attitude studies
  • Market feasibility studies
  • Market assessment and demand potential studies
  • Product and brand research; brand audit and equity research
  • Product testing, packaging and pricing studies
  • Corporate image and equity studies
  • Employee opinion surveys; employee engagement surveys
  • Customer satisfaction research
  • Monitoring and tracking studies
  • Impact evaluation research
  • Service standard audits
  • We conduct secondary and primary research, using quantitative and qualitative data collection methodologies.

  • Face-to-face interviews
  • Telephone interviews
  • Mail surveys
  • Web surveys
  • Email surveys
  • Focus groups
  • In-depth qualitative interviews

Market Research Services is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market Research Services by Time Research provides the best possible platform to create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc.

Asia Today Media help companies make better business decisions by it Market Research Services reports, about the development and marketing of new products.

Asia Today Media represents the true voice of the consumer in a company. We specialize in hard-to-find information. We go beyond the obvious, providing you with forecasts & insights from veteran marketing pros. and we do all our Market Research Services with unmatched speed.

Asia Today Media provides a comprehensive range of Market Research Services and Market Research consulting services reflecting our experience and strong capabilities.

Asia Today Media has helped clients to improve their products and services by Customers Satisfaction Survey, enhance business relationships and develop winning marketing strategies through brand positioning research, segmentation studies and profiling, qualitative and quantitative research and other forms of Customers Satisfaction Survey.

Asia Today Media provides a comprehensive range of market research and consulting services reflecting our experience & strong capabilities. Our market research products and services are as follows-

    Service Offered
  • Market entry & feasibility studies
  • Ad test – Pre & after launch
  • Customer satisfaction studies
  • Employees satisfaction studies
  • Market potential & trends studies
  • Market segmentation
  • Retail/Channel audits
  • Opinion polls/surveys
  • Product tracking studies
  • Product placement studies
  • Media Research
  • GIS mapping
  • On site purchase observations
Quality Management

Given the objectives & an understanding of client's need a questionnaire, sample design & area plans for field work are prepared & discussed with clients. Quality of research is a function of quality of data collected & timeless in collecting data.

Asia Today Media Customers Satisfaction Survey is from an operational aspect, more focused on Fieldwork Management, we have developed systems which require that each and every project manager oversees all matters concerning the ongoing nature of the project. In this respect, it is incumbent on the Project Manager to be fully conversant with each and every fieldwork personnel involved with the project.

Asia Today Media Customers Satisfaction Survey uses an operating manual that outlines strict research guidelines. Emphasis is placed on quality control to achieve only accurate results.

    Quality control procedures include:
  • Qualitative research is 100% fully reviewed by management.
  • Quantitative research includes validation of 30% of sample size.
  • Compulsory formal training for all new interviewers.
  • Compulsory attendance at all project briefings.
  • Clients are invited and encouraged to attend all training sessions.
  • Field pilots of all questionnaires and guidelines.
  • 30% of all interviews back-checked within 48 hours.
  • Field observations by clients welcome.

Fieldwork is always handled by qualified professional field managers throughout the country. Randomly selected data is validated by the respective field manager in New Delhi for quality control purposes.

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